According to Jupiter Communications, web marketing is the fastest growing sector on the Internet today. The reason is simple. Getting your target audience to your website is essential in achieving web success. StrategyTrails specializes in this area. We provide a full range of web marketing services including but not limited to:

• Competitive Analysis. We will begin our analysis by evaluating your web environment, identifying your key competitors, and examining your competitor's strategies. Then, we will recommend the best way to position your web marketing campaign in order to maximize your ROI. If you already have a web marketing campaign, we will evaluate it for you and recommend changes and/or improvements.
  
• Search Engine Marketing. We will setup and manage your campaigns in Google, Overture, Yahoo, MSN and other search engines. Our team of experts will ensure that your pay-per-click campaigns are set up efficiently and effectively.
  
• Bid and Ad Management. We will provide day-to-day maintenance of your campaigns, bid management, and ad positioning. You will receive a number of reports that will have tracked the activities and results of your campaign at that time.
  
• Tracking. We will set up a tracking system for you that will tie the performance of your pay-per-click campaigns to your goals. This way you will know the exact ROI of your campaigns.
  
• Email marketing. We will create and implement strategies throughout the entire interaction process of email marketing. This is one of the most effective ways to develop a relationship with your visitors, and ultimately convert them into customers.
  

Frequently Asked Questions:

 How does the effectiveness of web marketing compare to the traditional form of advertising?

There are two big advantages of web marketing compared to traditional advertising. First, web marketing is more cost effective. The cost per lead and the cost per customer through your web channel are lower than through traditional marketing methods. Secondly, you can measure the results of web marketing more precisely.

What is the minimum budget I need to start an effective web marketing campaign on major search engines?

Many of our clients begin with rather small budgets of $300 to $400 a month. Gradually, they increase this amount after positive results are seen.