Defining a Successful Web Design
A successful web solution must accommodate a company's business objectives, a company's brand identity, and the customer's needs and expectations.
As the graphic above demonstrates, the overlap of these three areas creates a "win-win" combination. For example, if the web solution focuses on the brand and business objectives, but neglects the end user's needs, the user experience will not be as good as expected. As a result, the solution won't work! Similarly, a web solution might create a superior user experience; however, if the business goals are not met, the project will not be successful. Therefore, it is imperative to analyze and position new features and functionalities of your website to create an optimal mix.
"If you are looking for a reliable and talented web design firm that can effectively communicate your ideas in an easy-to-understand, professionally-looking website, there is no need to look any further." Terry Meeuwsen
Co-host, CBN's The 700 Club- "We chose StrategyTrails to do a complete redesign of our website. The results were astounding! We now have a professional, attractive and friendly website that allows us to meet our online business objectives."Madeline Busch, VP of Marketing
ABNB Federal Credit Union 
"From creative flash designs, to sophisticated traffic analytics, from search engine optimization, to dazzling site navigation and first-class project management, it's all there!"Joseph McDaniel, Jr.,
Marketing Dir., Regent University
"I recommend StrategyTrails to anyone, anywhere. I've found the staff to be incredibly helpful - full of ideas, suggestions, talent, and a "can do" attitude."Cathy Garland
VP of Marketing, Scholar360
"If what you are looking for is a company that is innovative, cutting edge, dependable and tuned in to what you need and expect to accomplish strategically, then Strategy Trails, needs to be top on the list"Victor Oladokun
Managing Producer, TurningPoint
"... hiring StrategyTrails to help us with our adword campaigns was one of the best decisions we ever made... our conversions and leads have increased dramatically without any change in cost."Tom Stansbury
Liberty Tax
"Strategy Trails provided us with a quality web redesign and turned it around quickly to meet our timeline. I highly recommend them."Steve Newton
President/CEO, Newton Media
