Is Your Website Working For You or Against You?

How do you know if your site needs to be redesigned? A quick way to find out is to ask yourself one simple question. Is your current website working for you, or against you? Sound crazy? Read on.

Your website is working for you if....

• You achieve your business objectives online. These objectives might include acquiring new customers, increasing sales, generating leads, etc.
• The look of your website is at least as good, or better than, the look of your competitor's websites. Why is this important? The appearance of a website will form a critical first impression to your visitor. It takes less than 5 seconds for your visitor to determine if your website is worth their time!
• Your brand strengthens through the website.
• The website is functional. Your website navigation and applications (menus, javascript, flash) are well-thought out. You have evidence that web visitors are happy about the functionalities of your website. Where would you get such evidence? From your analytics, or tracking solution (which brings us to the last point).
• You track your web site's performance. You know how many conversions you have, who visits your site, how often they come, why they leave, etc.

Your website is working against you if....

• You don't achieve your business objectives online. Think about it. Any asset that does not produce results is a liability. The website is no different. If it does not produce results, you are looking at a significant opportunity cost. What opportunities would your company have gained if it had a professional, functional, website?
• Your website looks worse than the websites of your competitors. Online visitors are becoming increasingly web savvy. They shop around. If you pull a report to see where visitors go after they leave your website, you might be surprised to see a lot of your competitors on the list.
• There are issues with your website's functionality or usability. If your visitors are frustrated with your website because something does not work right, they will leave and never come back.
• You simply don't know what is happening on your website. If you don't have any data about your website's activity, you are flying blind. This immediately puts you at a competitive disadvantage because while you are flying blind, your competition is learning and improving their websites.

If you have determined that your current website is working for you 100% - CONGRATULATIONS! You are doing better than 95% of your competitors. Want to do even better? Consider launching an effective web marketing campaign to drive even more targeted traffic to your website.

If your site is working against you, it is time to take some action. You should seriously consider a website redesign. The good news? We can help! Request your FREE, no obligation consultation now!