Do you need to drive more targeted traffic to your site? The fastest way to do this is via a pay per click, PPC, campaign.
What is Pay Per Click Marketing?
The pay per click (PPC) marketing concept is simple. You have campaigns on the search engines. Each campaign includes keywords you want to target, as well as ads you want displayed. Most people use search engines to find information on the web. When they search using one of your keywords, your ad appears along with the search results. If they are interested in your ad, they will click on it and go to your website.
Clicks vs. Impressions
When you run a PPC campaign, you pay only for the clicks, not impressions. What is the difference between the two? Impressions measure how many times your ads are shown. Clicks measure how many times the ads are clicked. For example, your ad might be shown 100 times, but if it is clicked once, you will only pay for one click.
How Much Does Each Click Cost?
The cost per click depends on many factors, such as the competitiveness of the keyword, the quality of your ads and your landing pages etc. The cost can vary from $0.10 to $100 per click; however, the majority of PPC campaigns fall between $0.10 – $10 per click. You are in complete control of how much you are willing to bid, and how much your daily budget allows. You can pause the campaign any time you need.
When you run PPC campaigns, you gain access to a wealth of data. Every step of the conversion process can be measured, tested, and analyzed. Our campaign setup tracks each step of the process for you from the initial click to the conversion point. The data can be further analyzed by cross-segmenting it multiple ways.
StrategyTrails Approach to Pay Per Click Campaigns
- Competitive Analysis. We will begin our analysis by evaluating your web environment, identifying your key competitors, and examining your competitor’s strategies. Then, we will recommend the best way to position your web marketing campaign in order to maximize your ROI. If you already have a web marketing campaign, we will evaluate it for you and recommend changes and/or improvements.
- Campaign Setup. We will setup and manage your campaigns in Google, Yahoo, and Microsoft Live. These 3 search engines cover 99% of all searches. Our team of experts will ensure that your pay-per-click campaigns are set up efficiently and effectively.
- Bid and Ad Management. We will provide day-to-day maintenance of your campaigns, bid management, and ad positioning. You will receive a number of reports that track the activities and results of your campaign.
- Tracking. We will set up a tracking system for you that will tie the performance of your pay-per-click campaigns to your goals. You will know the exact ROI of your campaigns.
Do you want to start getting leads and customers via your own PPC campaign? We can help you get going! In fact, because we are certified by Google, we will give you a $100 credit toward your new campaign. Why not try it?