Case Study - Newton Media

Company Background

Newton Media is a full service media solutions agency that specializes in creating and managing integrated television, radio, print, and interactive media campaigns for DRTV, corporate, and charitable organizations. Their team of experts has more than 100 years of combined experience working for some of the biggest names in America. Since 1995, Newton Media has conducted thousands of media campaigns, purchased hundreds of millions of dollars in media time, and thoroughly tracked results.

Vision

Steve Newton, the founder of Newton Media, had a vision to build a robust, effective web presence that would reflect the high quality of Newton Media's brand.

Solution

We began by analyzing the current website. We implemented a tracking package on the old website to get some data as to what worked and what didn't. The results were crystal clear. In order to achieve Steve's vision, we had to do a complete redesign. After several meetings with the Newton Media team, we brainstormed the opportunities. A decision was made to build a simple, yet sophisticated website. First, we developed a simple sitemap to brainstorm various paths through the website, conversion points, and overall information architecture. The homepage would serve as a quick gateway to the rest of the website. We went through a number of drafts for different concepts and layouts. It was also important for NewtonMedia to have an image on the homepage that communicated the idea they helped their clients move in the right direction. In this case, we ended up using a steering wheel concept as you can see on the final draft below.

In order to make the homepage more engaging, we implemented a dynamic testimonial module on the homepage. The module auto-rotated the testimonials of Newton Media's clients.

Clean, search engine friendly framework was used for the website development. All styles were designed using CSS.